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Friday, October 11 • 9:00am - 11:00am
Optional Entrepreneurship Workshop: Lab to Market

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How do you know when a product, or idea, is enough to build a company on?  What is the best path to success for launching in the current market climate? Attend to learn the latest thinking and best practices for navigating the path from lab to market.  


Luis Perez-Breva

Identifying Emerging Technologies for Commercial Impact

New technologies and ideas are exciting. Until we get our hands on them, that is. Then we realize that there is a non-insignificant amount of work left to do and we hesitate:  Should I spend any more time on this? Is this ready for (fill the blank)? Is this an innovation? When should I give up?. In lack of a crystal ball the answers (in order) read  NO, NO, NO, NOW.
The problem might appear to be in the technology. It really isn’t. It is in the questions and in a profound misunderstanding of the innovation process. This talk is about the process, hands-on innovation, asking the right questions, and allowing yourself to discover where to go from here. For the last 6 years we have taught this process hands on to over 500 students at MIT, working with over 100 MIT Principal Investigators from all across campus, to figure out what’s next for over 120 technologies from across campus and beyond.  

Bill Aulet

Innovation-Driven Entrepreneurship:24 Steps to Launching Successful Innovation-Driven New Ventures … Or Revitalizing Older Ones

Interest in entrepreneurship is exploding globally yet many people believe that entrepreneurship cannot be taught, that those who become successful were born with something others lack. But the greatest entrepreneurs—Richard Branson, Steve Jobs, Bill Gates, and all the others—really had just one thing in common: They made great products. Disciplined Entrepreneurship offers a comprehensive, integrated and proven step-by-step approach to founding a company through creating an innovative, highly successful product. It breaks down the necessary processes into 24 discrete steps that any industrious person can learn and apply.  

*Advance registration is required as seating is limited. EmTech MIT attendees will receive a separate registration URL through email.

avatar for Bill Aulet

Bill Aulet

Managing Partner, Martin Trust Center for MIT Entrepreneurship
Bill Aulet is the Managing Director of the Martin Trust Center for MIT Entrepreneurship serving all five schools at MIT.  He is also a Senior Lecturer and teaches three entrepreneurship courses per semester from the introductory fundamental to the most advanced.  He has been a... Read More →
avatar for Luis Perez-Breva

Luis Perez-Breva

Lecturer and Research Scientist at MIT School of Engineering, Co-Director of MIT Innovation Teams Program (Joint MIT Engineering and Sloan)
Luis Perez-Breva, PhD is an expert in the process of technology innovation and an entrepreneur. Currently he co-directs the MIT Innovation Teams Program, MIT’s flagship hands-on innovation program joint between the Schools of Engineering and Management. He is also the co-lead of... Read More →

Friday October 11, 2013 9:00am - 11:00am EDT
Lecture Hall (MIT Media Lab) 75 Amherst Street, Cambridge, MA

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